Shouting Out, ENCORE!

Last week's announcement of WestJet Encore has once again impressed me!  With an artistic trait, I should have known!  Derived from a French word meaning "again", "and more", encore is to invite the artist back on stage.  Whether it was planned, or improvised, artists would appear and performance once again as the audiences appluad and "yell" for more. 

It would be quite obvious that the selected name through a WestJet owners (a.k.a. all employees) vote is to mark another great success of its operation, an operation that brought surprises, cheers and true quality services to Canadians and foreign travellers.  You know, cheer and surprise us "again".  It may also imply that passengers are asking for more, and so WestJet Encore was established for "more" services, reaching regional destinations.  

Following the WestJet Owner vote, a FaceBook posting on WestJet's wall asked for the general public's suggeston for a new name without exposing the choices of their vote (couldn't find the posting now but pretty sure it was a FB posting cause I commented it).  What I commented was to retain the name WestJet, regardless if another name is attached to it.  I believe that it is very important to present the well-recognized name "WestJet", a name that was well-built over the past 16 years of success.  I'm glad that the name was kept, and I'm impressed with the attachment of "Encore"!  

What I'm really looking forward to now, is the livery on the Q400s.  Despite the purpose of the extension to the regional market, the destination part of this whole thing ain't really of my greatest interest.  To continue on in preserving the great name of WestJet, the WestJet logo shall not be forgotten and still be presented as the main dish.  Or, at least if Encore is to be printed on the left and right of the fuseluge, a large WestJet logo should still be printed at the rear end, along with the original WestJet tail livery.  If a new tail livery is to be presented, which makes sense too, then the WestJet logo should be presented no smaller than the Encore print.

My preferred prime colour of the fuseluge remains white, or polished silver.  Yes, I know, polished silver increases weight, leading to higher fuel cost, and so on ..., but artistically, in terms of being a hot looking plane, I think that the traditional polished silver is just HOT!  White is a good replacement now as it looks pure and simple.  If there is a new tail logo, the original colours of blue, green and white should be retained; adding an extra colour to diversify the tone can be artistically right, as long as it doesn't take away too much attention of the "WestJet colours".  I also quite like the Care-antee livery (or, in French, la garantie qui tient), so one of the Q400 fleets can wear that paint to make it a little special.  Oh, and finally, last but not least, the Canadian Flag will make the best finishing touch! 

Screenshot of WestJet's FB annoucement
The Q400 photo is just a render sample from Bombardier;
I'm pretty sure the actual livery will at least contain an "Encore" print.